'Boomer and Carton' coming to MSG (1)

MSG Network and CBS RADIO’s Sports Radio Sony VGP-BPS13/B announced today that they will bring The FAN’s “Boomer & Carton” show, New York’s No. 1-rated morning radio show among Men 25-54, to television for the first time starting Tuesday, September 14.

The VGP-BPS13 Battery, hosted by Boomer Esiason and Craig Carton, will be simulcast on MSG Network from a new Allstate-branded studio at WFAN every weekday morning from 6:00 a.m. – 10:00 a.m. Allstate Insurance Company recently signed a multi-year sponsorship with MSG and WFAN-AM and will be the presenting partner for both the radio and television programs.

“Boomer and Craig have quickly become an integral part of the sports Vostro 1500 Battery landscape in New York,” said Dan Ronayne, executive vice president and general manager, MSG Networks. “They are opinionated, intelligent and passionate about New York sports, and we’re excited to bring WFAN’s ‘Boomer & Carton’ show to our viewers.”

“Boomer and Craig have established themselves as one of the top morning show teams in sports broadcasting, sharing their insight, influence and sense of humor with listeners from all over the tri-state area,” said Don Inspiron 6400 Battery, Senior Vice President/Market Manager, CBS RADIO New York. “Their popular show has a large following among radio and online audiences. This natural brand extension to MSG will boost the visibility of WFAN and the Boomer and Carton program with early morning television viewers. We are pleased to enter into this partnership with MSG who, like us, are pioneers in their industry built on the premise of bringing live, original content to a mass audience through a variety of media assets.”

“Having the show simulcast from the new Allstate studio provides a unique dell 1700 Battery to share our passion for sports with the show’s large fan base throughout the New York metro area,” said Mark LaNeve, chief marketing officer for Allstate Insurance Company. “Allstate is thrilled to be the presenting sponsor of the ‘Boomer and Carton’ show and put their loyal listeners in ‘Good Hands®’.”

“Over the years,Apple A1185 Battery enjoyed working for WFAN and MSG – two sports giants in the industry,” said Boomer Esiason. “There couldn’t be a better fit due to the long-standing history both entities have had with NY sports.”

Added Carton, “As a kid growing up in New Rochelle there was nothing more amazing than going to Knicks games at Madison Square Apple A1175 Battery. Having the opportunity to partner with MSG now as an adult is just as amazing. Boomer and I look forward to bringing our radio show to MSG Network and allowing all of our listeners to watch what we do while they continue to listen to us on The Fan.”

In addition to four hours of live programming weekday mornings, Aspire 5100 Battery Network will also telecast “best of” compilation shows each weeknight and on weekends. Highlights from each show will also be available for streaming at MSG.com and wfan.com.

The “Boomer & Carton” show debuted on WFAN on September 4, 2007 and less than two years later was the No. 1-rated morning radio show in New York among Men 25-54 according to Acer 5050 Battery, a position they have held for every quarterly ratings report since. Boomer and Carton's program features local sports talk, news headlines, and interviews with current and former sports icons, league personnel, and a variety of national celebrities from the entertainment and music industries.

MSG Network is home to the Knicks and Rangers, as well as a plethora of award-battery original programming. This Spring, MSG was honored with 15 Emmy Awards by The New York Chapter of the National Academy of Television Arts and Sciences (NATAS), more than any other station or network in the region.